How to Build a Personal Brand in the Workplace, Keep These Three Things in Mind

American management scholar Peters said, "The law of survival for work in the 21st century is to build a personal brand." In the 21st century, the rule of survival is to build a personal brand. To shape a personal brand, it is important to grasp three key points: credible image, visible talent, and share the future.

1, Credible image
Never show a very shrewd look. The core of the brand is trust, how can we do trust? It is to let others trust you. If you show everywhere is not intelligent, but very shrewd, such a person, difficult to do a good job of personal brand, because you can not spread the sense of trust.

2, Performance is visible
Performance is the basis of your spread of personal brand, if even the most basic performance is not, what is the spread? What to spread? So if you have no performance in your current company, your colleagues and bosses do not recognize you, the probability that you do personal brand success is very low. Therefore, you want to shape the personal brand, your current performance is the most basic foundation.

3, Sharing can be expected
It has been said that if you want to be famous, you just need to have money. But what do you do after you become famous? After being famous, can you continue to spread your thoughts? There is no sustained content or ideas to promote, so that you may not be able to fight back in one fell swoop, so what is the value of the personal brand. Continuous learning, constantly thinking about the transformation, so that every communication is very much expected, which is the foundation of the brand's longevity.