The McKinsey Elevator in 30 Seconds Teaches You the Art of Time-limited Reporting!

01 ,What is a 30-second elevator?
The "McKinsey 30-second elevator theory" comes from a painful lesson learned by McKinsey & Company.

McKinsey & Company once learned a painful lesson: the company once did consulting for a major client. At the end of the consultation, McKinsey's project leader met the chairman of the other party in the elevator room, and the chairman asked McKinsey's project leader: "Can you tell us about the results now?" Because the project leader was unprepared, and even if he had been, he would not have been able to make the results clear in the 30 seconds it took the elevator to go from the 30th floor to the 1st floor. In the end, McKinsey lost this important client.

From then on, McKinsey asked the company's staff to express the results clearly in the shortest possible time, and everything should be straight to the point, straight to the results. McKinsey believes that, in general, people most remember one, two, three, can not remember four, five, six, so everything should be summarized in three or less. This is the "30-second elevator theory" or "elevator speech" that is widely spread in the business world today.

02 ,How to use it?
Elevator speech to some of the important material to report to the superiors and the leadership of the limited speech writing the following inspiration:

1, Straight to the point
For example: the department has implemented three main tasks this week: first... , second ... , the third ... .... Do not be wordy, try to summarize the content of each of your work in one sentence can be

2, Refining the point of view
To refine the point of view of their own, do not speak after the audience or the leadership to refine the point of view, sometimes more reports, anyone is prone to thinking inertia. To be like in the elevator to the key people can describe your point of view.

3, Short and concise
Longer is not equal to the work done more, something to the point.